Description
Have you heard of Sam Sulek? Sam is 21 and runs a fitness channel that is just under a year old. His content consists of vlog style workouts. Most of his thumbnails are just still shots from his content without any editing. His titles are mostly just a count of what workout he is doing. And, some of his videos are as long as an 90 mins! He's going against all the typical "optimization," yet he he picked up over 1 million subs in two months! - on LONG FORM. This is amazing.
Sam may be ignoring all the typical growth elements, but what he is nailing are the most important things. And that is the fact that he is authentic and because of his transparency and consistency, he is reaching the exact audience that he is wanting.