Take a Break
Short | 2 years ago
Maybe you are feeling like throwing in the towel and giving up your channel forever. If this is how you are feeling, it's ok to take a break. At any job, you get vacation. Why should YouTube be any different? Take off for two weeks (or two months) and don't...
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Second Channels
Short | 2 years ago
Even big creators feel burnt out. It's so common to feel uninspired to continue to create the same content. It's so mentally freeing to create a second channel that's just for fun. People might follow you, or maybe they won't. But that's not the point. The ...
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Trap of Burn Out
Short | 2 years ago
When people are dealing with burn out, they often begin to copy other people's content because they have no inspiration to create their own. Because of this, they totally lose focus of their goals and audience. If this is you, take a step back. Take a break...
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When it makes sense to TAKE A BREAK
Podcast | 2 years ago
Creators are constantly burning out on YouTube - and for good reason. YouTube is a lot of work and the successes don't come quickly. We want to encourage you to grow through the hard times and be able to discern when to push through and when to take a break...
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Title Tip: Short and Sweet
Short | 2 years ago
Overloading your title with keywords is one of the worst things you can do to your title. Keep your title short & sweet. Pitch the value that your viewer wants right at the front. You can have the most clever title in the world, but if it gets truncated, ha...
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DON’T Target Search
Short | 2 years ago
Targeting search isn't necessarily a great growth technique. Usually viewers from search have come for something specific. Because of this, they will skip around the content and abandon it as soon as they get it. The retention is terrible from these viewers...
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It ALL comes down to Target Audience
Short | 2 years ago
What does your audience want? What do they need from your content? Think through this and then analyze your channel page. Based on this information, would they click? Would you click?
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YouTube Hacks For Explosive Growth
Podcast | 2 years ago
A lot of creators come to us with the "sprint mentality." They want to blow up their channel with their next video. And although we strongly preach that YouTube is a marathon and not a sprint, there are things that you can do now that can help your channel ...
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Shorts Strategy for 2024
Guide | 2 years ago
In 2024, we predict a rise of AI driven shorts. AI scripts with AI graphics sharing information in a fast pace capacity. Honestly, we don't love this. YouTube is supposed to be a creative outlet. And although AI can be a great tool to help spark ideas in yo...
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Fast vs Slower Content
Short | 2 years ago
People are becoming exhausted by all the fast pace content. Because of this, YouTube is seeing a resurgence of slower content. We mentioned Sam Sulek before, but Life of Riza is another example of "cozy" channels that actually relax the viewer instead of hy...
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Shorts vs Long-Form Content
Short | 2 years ago
You can absolutely gain views on shorts content. But our caution to you, as a creator would be to keep it in it's place. It's a great tool for discoverable content. But if you don't want to become "a shorts channel," keep it as a tool and don't let it becom...
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The State of YouTube Shorts in 2024
Podcast | 2 years ago
Shorts are not really a new thing anymore. They have been out for a couple years now. But the process of integrating them into our channels has definitely been a rollercoaster. Are things going to be different in 2024? Should everyone be using shorts in the...
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