DON’T Target Search

Video Creators Short 2 years ago

Description

Targeting search isn't necessarily a great growth technique. Usually viewers from search have come for something specific. Because of this, they will skip around the content and abandon it as soon as they get it. The retention is terrible from these viewers. So overall, this isn't really the source you should be aiming for.

Instead, you can make your goal to be a recommended or suggested video. To do this, you just need to do a little detective work. Search for your topic idea and find a similar video idea from a creator with high views and low subs. If you find this, you know that this video idea really went far. Then, create a video that you think can be the part 2 of that video or maybe a better version of that video. Doing this, will draw on that crowd that is enjoying that evergreen content and will want to watch your video next.