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Tilly and the Buttons in Conversation with Lauren | Book Launch Q&A at G&G
Join me in the Guthrie & Ghani Sewing Studio for a special book launch Q&A event with my friend and original Sewing Bee contestant, Tilly of Tilly and the Buttons, to celebrate the release of her 5th book, Learn to Sew.
In this live event, we chat all about Tilly’s brand new Learn to Sew book, her journey into sewing, how she built her pattern business, and behind-the-scenes stories from the Great British Sewing Bee — where we first met as contestants on the very first series.
This relaxed and friendly sewing Q&A covers everything from getting started with dressmaking, designing sewing patterns, and growing a creative business, to plenty of sewing tips and inspiration along the way.
Whether you’re a beginner looking to learn to sew, or an experienced dressmaker wanting insight into the sewing industry, there’s something here for everyone.
Filmed live at Guthrie & Ghani fabric shop in Birmingham on Saturday 28th March 2026
About the book
Tilly’s new Learn to Sew book is perfect for beginners and anyone looking to build confidence in garment sewing, with step-by-step projects and expert guidance.
💬 If you enjoyed this event, let us know in the comments — and tell us your favourite takeaway from the Q&A!
Questions from the audience are listed below as the sound drops off as they are asked
00:00 Introduction
41.07 How do you decide on your next pattern and what is your though process to keep them on trend?
42:52 How did you come up with your brand name?
43:43 What would be the nemesis sewing technique that you would avoid?
47:20 What is your favourite Tilly and the buttons pattern? and what is your most popular pattern?
50:09 Do you have seasons for patterns?
51:48 Any more plans for new mens wear patterns?
52:50 Is there a strategy you could adopt to get more men to sew?
56:10 Do you have any plans for book 6?