Description
The REAL Reason DISNEY Bought the X-MEN || Since the X-Men were created to be an allegory for racism, marginalization, and social persecution, why would Disney turn that allegory into marketable fandom identity? Why would they use fan-driven marketing, symbolic meaning, and “Hogwarts-style” identity to turn stories of resistance into something more capitalistic? Unfortunately, thanks to the likes of Harry Potter and Twilight, the answers to my questions regarding the MCU’s Mutant Saga involve both fandom polarization and cultural appropriation.
Subscribe to READUS 101 for racial, social and queer film & tv analysis and perspective on your favorite bits of geek and pop culture media!
Edited by @kingdeus5226 and myself
00:00 Introduction
07:54 Part 1: Fan-Driven Marketing
18:41 Part 2: The Hogwarts Effect
24:39 Part 3: The X-Men Connection
35:48 Part 4: Cultural Appropriation
41:02 Part 5: Quien Sera
49:43 Conclusion
Sources:
- Disney Closes $71.3 Billion Fox Deal, Creating Global Content Powerhouse https://www.hollywoodreporter.com/news/general-news/disney-closes-fox-deal-creating-global-content-powerhouse-1174498/
- X-Men Reboot Director Jake Schreier Says Beef Creator & The Bear Showrunner Are Writing Script For Marvel Film https://deadline.com/2026/04/xmen-reboot-director-jake-schreier-beef-the-bear-marvel-1236784131/
- Pixar Employees Say Disney Statement on LGBTQ Community Is Hollow https://www.hollywoodreporter.com/movies/movie-news/pixar-employees-disney-statement-lgbtq-community-hollow-1235108281/
- Nama, Adilifu. Super Black: American Pop Culture and Black Superheroes. University of Texas Press, 2011
- Hooks, Bell. Black Looks: Race and Representation. Gloria Watkins, 1992, pp. 21
- Dierenfield, Richard B. Personalizing Education: The House System in English Comprehensive Schools. Macalester College, St. Paul Minnesota, Feb 1, 1975
- Rogers, Richard A. “From Cultural Exchange to Transculturation: A Review and Reconceptualization of Cultural Appropriation.” Communication Theory 16, no. 4, 2006, pp. 474 - 503
Click here to see why DCU’s “Chapter 1: Gods & Monsters” is Punk Rock! https://youtu.be/qsTRVHIHWqc
Recording Equipment:
Canon Rebel T7i DSLR - https://amzn.to/313eINX
Padcaster Parrot Teleprompter Kit - https://amzn.to/3fKMD23
Tascam DR-60DMKII Portable Digital Recorder - https://amzn.to/3lLmgzc
VidPro XM-55 Condenser Shotgun Microphone Kit - https://amzn.to/3CsNAIu
ePhoto Photography Studio Lighting Kit - https://amzn.to/2NkSzm7
ESDDI Softbox Photography Lighting Kit - https://amzn.to/314KHgy
Subscribe to Readus 201!
https://www.youtube.com/@readus201
Subscribe to Readus 101: The Newsletter!
https://readus101.substack.com
Follow My Socials!
https://linktr.ee/readus101
Support My Patreon!
https://www.patreon.com/readus_101
Make One-Time Donations At:
https://www.paypal.me/readus101
https://www.ko-fi.com/readus
Buy Official Readus 101 Merch Here!
https://readus101.creator-spring.com/
_____________________
Music
"¿Quién Será?" performed by La Sonora Matancera and Nelson Pinedo
https://www.youtube.com/watch?v=td9iLBOqJAw&list=RDtd9iLBOqJAw&start_radio=1
“Blue Rose” by B-RandGfromOV
http://www.newgrounds.com/audio/listen/591741
Readus 101 Theme:
“Phantom” by B-RadGfromOV
http://www.newgrounds.com/audio/listen/595212