Description
Kevin Rudolph sold 64 cars in a month working four days a week. He never chased an up or waited on a BDC appointment. The system behind it is all here.
Kevin spent 13 years as a master tech and shop owner before he ever sold a car, and he almost didn't make the jump. His wife talked him into it. He agreed on one condition: the job would never cost him his family. That meant no bell-to-bell grind and no hanging around for appointments on his day off. Almost ten years later he's selling out of a single-point Buick GMC store in rural northwest New Jersey, and his best month was 64 units in 14 or 15 working days.
Most stores tell a top producer who wants more to put in more hours. Kevin walked into his bosses' office with a request nobody in his market had heard before. What he asked for, and what he had to prove first, ended up changing how his entire floor sells.
Michael Cirillo and Kevin get into the moves most reps and GMs never think to try.
What you'll walk away with:
- The production level where Kevin knew he'd earned the right to ask for more, and the exact pitch he made
- How he and the store share the cost of two full-time assistants, and why the math works for both sides
- The handoff that keeps his time with most customers under an hour
- Why his buyers close with his team on his day off when another rep is standing right there
- The one rule Kevin follows before he puts his name on anything in his community
- The three early moves he credits for getting from new hire to the top of the board
Stay for the end, where Kevin explains what happened once the rest of his store started running his playbook.
If your best rep is burning out, or you're a salesperson stuck at 12 units wondering what the top of the board knows, start here.
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