Description
Your salespeople know they should be posting on social media. So why aren't they? A former car salesman with nearly 550K followers explains how to get started.
Raffi Moosh went from selling cars at a Dodge dealership to building an Instagram audience of nearly 550,000 followers. And his biggest breakthrough came when he stopped splitting his attention between selling cars and creating content.
Michael Cirillo sits down with Raffi to break down what actually gets a salesperson from “I should be posting” to hitting upload. They get into walkaround videos, the OEM question every rep worries about, and why being honest about the cars you sell can lower a buyer’s guard faster than any pitch. Michael also admits his own love-hate relationship with posting.
What you’ll walk away with:
- A walkaround format any salesperson can shoot on the nearest car in minutes: what you like, what you don’t, a few facts, and a question for viewers
- Raffi’s process for taking a proven dealership video concept and making it sound like you: write it on paper, add your own twist, then say it in your own words
- Why posting every day, including the videos you know won’t hit, moved his numbers more than chasing one viral clip
- How to post one video across TikTok, Instagram, Facebook, and Snapchat without re-editing it for each platform
- Where salesperson content and store content split, and how much room each one has to share an honest opinion without upsetting the OEM
- Why telling a customer you prefer the seats in an X5 makes them believe everything else you say about the GLE
If you’ve got reps standing around between ups who keep saying they’ll start posting next week, hand them this episode.
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