Description
The vendor hype machine is selling dealers AI SEO fixes that slap a Band-Aid on a bullet hole. Brooke shows what to check before you sign the next pitch.
Brooke runs BZ Consultants Group and sits on dealer and vendor calls every week. Lately she’s hearing the same pitch on repeat: a new acronym, a new AI visibility dashboard, and a promise that rankings will show up overnight. Her read is blunt. If your SEO was weak before AI showed up, it’s weaker now, and no tool bolted on top is going to cover that up.
Michael and Brooke get into the pitches landing on dealers’ desks right now. Agencies recommending 50 AI-generated pages a day. Visibility reports that can’t tell a shopper in Chicago from one in Naperville. Schema claims nobody has ever checked. And the growing number of stores ready to fire their SEO agency because they think an LLM can take it from here.
What you’ll walk away with:
- A schema check you can run yourself in a few minutes, plus what a properly marked-up homepage and SRP should actually show
- The Google Search Console click-through benchmark Brooke uses in automotive, and what a number well below it says about your current agency
- The questions that expose a white-labeled AI visibility tool, starting with whether it can read local intent
- Why Search Console tells you more than Semrush or Ahrefs about what shoppers in your market really type
- The blind spots AI can’t cover on its own, like knowing you have 30 units in transit you can’t show yet
Brooke also explains why the shortcuts being sold today look a lot like the keyword stuffing that got sites buried years ago, and why AI Overviews deserve a second look before anyone quotes them in a sales meeting.
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