Description
A thought-provoking conversation with Elena Howarth, founder of Creative Brain Academy, recorded during the Creative Women Forum Saudi Arabia 2025.
Elena Howarth brings together decades of experience in wealth management with insights from neuroscience, psychology, and creative thinking. Her work challenges the traditional perception of finance as purely rational, proposing a more human-centred approach to wealth, leadership, and wellbeing.
In the interview, Elena explained how Creative Brain Academy functions not as a conventional academy, but as a collaborative platform — a space for dialogue, shared ideas, and interdisciplinary thinking. Her mission is to help individuals and families see themselves as multi-dimensional, where financial decisions are inseparable from emotional intelligence and creativity.
She reflected on the Creative Women Forum as a place where inspiration turns into action. Having attended the forum the previous year, Elena shared how connections made there evolved into ongoing collaborations, reinforcing the forum’s role as a catalyst for meaningful, long-term impact.
Elena also spoke about women’s economic influence, emphasising that women are often the unseen drivers of financial and family decision-making. By embracing creativity and psychological insight, she believes women can play a transformative role in shaping future investment, innovation, and leadership landscapes.