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Ford is taking the Bronco upscale with the all-new 2027 Ford Bronco Filson, an SUV inspired by Seattle-based outdoor outfitter Filson. Unveiled in Washington State near the Cascade Mountains, this premium Bronco combines serious off-road capability with upgraded comfort, unique design details and an interior with true Filson feel.
In this video, I check out the Bronco Filson and explain why I feel this partnership goes much deeper than badges and special paint. Check out the Filson headquarters in Seattle, learn the history between the two brands, and get a detailed tour of what makes this Bronco different from the others.
The 2027 Bronco Filson comes standard with the Sasquatch package, front and rear locking differentials, 35-inch tires, FOX internal bypass shocks, retractable running boards and the Raptor’s turbocharged 3.0-liter V6 (though slightly detuned). Inside, Ford adds leather-wrapped surfaces, brass accents, quilted materials inspired by Filson gear, removable saddlebag-style door pockets, heated rear seats and ventilated front seats for the first time in a Bronco.
If you've ever wondered what a luxury off-road Bronco might look like, this is probably the closest thing yet. Think of it as a rugged adventure vehicle with a premium Pacific Northwest twist.
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About Tom: Tom Voelk is an award-winning automotive contributor to The New York Times. His podcast was the first to win an Emmy Award (and he's won for photography, editing, producing and reporting).