Description
Here is the failure mode the Growth Advisor exists to prevent.
A founder asks "how do we grow". A growth advisor says "more reach". The founder buys more ads. The reach arrives. The funnel still leaks at the same stage it was leaking before, because reach was never the leak.
The Growth Advisor on the Council refuses the abstract question. She names the funnel stage that is leaking — specifically, by name, with the actual prospect behaviour. She names the AI mechanism that closes the leak. She hands Margin a conservative-to-aggressive revenue range to test.
She does not set the price. She does not estimate operational cost. She does not assess capacity. Three other seats own those.
Full piece on the structural pairing with Margin →
https://nigelcasey.com/build/todays-ai-specialist-growth-advisor