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Mastercard is a Superbrand.
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Mastercard is a Superbrand.
Mastercard powers economies and empowers people across more than 200 countries and territories. Through technology, innovation and strategic collaborations, the company is building a sustainable, inclusive digital economy where everyone can thrive. Their secure, simple and smart payment solutions help people, businesses and governments realise their full potential and drive.
Founded in 1966 as the Interbank Card Association, Mastercard began its African journey in the 1970s. From the first embossed magstripe cards to the co-development of EMV chip technology, Mastercard has led global payments innovation, introducing contactless payments in the 2000s, followed by digital wallets and QR codes in the 2010s. Today Mastercard has 3.3 billion cards in circulation in the African market.
Mastercard's Tap on Phone and QR Pay by Link help simplify and secure how people and businesses pay and get paid, making payments seamless, secure and affordable across every channel. Mastercard has empowered 65 million SMEs through digitized solutions, and accelerated fintech innovation by providing startups with initiatives such as Mastercard Engage, Product Express and Start Path, offering secure digital payment solutions.
Mastercard Strive, Community Pass, and MADE Alliance: Africa in collaboration with the African Development Bank, work together to expand digital access, equip small businesses and connect underserved people to essential financial and social services. By partnering with governments to modernise infrastructure, enhance cybersecurity, and drive digital readiness, Mastercard supports Ecosystem Development on the continent.
Mastercard's data-driven intelligence shapes Africa's growth narrative through insights from Mastercard Economics Institute, SME Confidence Index, Africa Travel Trends report, and Women's Entrepreneurship report, helping to understand markets and develop solutions. Powered by AI through tools, such as RiskRecon, Brighterion and the Trust Centre, Mastercard secures 159 billion transactions annually, while continuously training partners to strengthen cyber resilience.
Mastercard continues to expand with new offices in Ghana, Uganda, and Mauritius, employing over 150 people across Africa, deepening its presence and impact. Mastercard is also strengthening its on-soil presence in the continent, launching the first real time settlement in South Africa, advancing digital ID across Africa and working with governments to modernise secure digital infrastructure.
Through Priceless Experiences and strong engagement across various social media channels, the brand connects emotionally with audiences while showcasing innovation in motion. Mastercard's community initiatives drive education, sustainability, and inclusion, creating opportunities that improve lives and strengthen long-term economic resilience.
Across Africa, Mastercard continues to drive innovation, from pioneering real-time card payments, to launching Kenya's first tokenization-based payment wearables in 2024. In addition to being named a Superbrand, Mastercard has received notable recognition, earning various awards across communication excellence, digital transformation, and enabling digital financial inclusion for SMEs.
Following the brand's vision to create an inclusive, digital economy, Mastercard is committed to empowering individuals and businesses by making transactions safe, simple, smart and accessible, and to drive sustainable economic growth that benefits everyone.
Superbrands, the most respected universal seal of enduring excellence.
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