Description
There's a free workbook that goes with this video so you can fill in your own 4 P's while you watch:
👉 https://thegamechangerco.thrivecart.com/powerhouse-personal-brand-workbook/
Everybody is teaching you how to go viral and almost nobody is teaching you what to actually do with the attention once you've got it. So in this video I'm walking you through the 4 P's of personal brand IP... proposition, point of view, proof and presentation. These are the four things that turn visibility into an actual career.
I taught this at a talk recently and the feedback was so good that I knew I had to bring it to the channel. It's really for the creators and founders and entrepreneurs who want off the hamster wheel of copying whatever is trending this week, and who want to build something original enough that people trust you enough to hand over their credit card.
And if you don't have a visual identity yet, the Notion workspace I mention is here. It's the exact process I take my creative agency clients through (the one I charge 15k for) plus a Canva template so you can actually build it yourself:
👉 https://btcpik.com/the-art-of-aesthetics
MORE FROM ME
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