Description
Z-Health (https://www.instagram.com/zhealth_performance/) is a continuing education platform for health and movement professionals. Its brain-based approach to pain, movement, and performance has attracted 16,000+ learners across 30+ courses and programs. In 2020, Z-Health moved its full certification program online – and after migrating to Thinkific, it’s seen a 30-40% increase in course completion rates.
In the latest edition of our newsletter, Z-Health's Director of Operations Tara Kalajian shares how they achieved this growth, including:
→ Packaging multiple certification courses into a high-value bundle
→ Using order bumps to increase average order value
→ Extending learner lifetime value with a recurring membership
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Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly-traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.
00:00 - Introduction: Z-Health
00:38 - Package your certification courses into a high-value bundle
01:19 - Use order bumps to increase average order value
01:50 - Use payment plans to make high-ticket offers more accessible
02:26 - Extend learner lifetime value with a recurring membership
03:04 - Use progress reminders to drive course completion
03:51 - Build your platform around how your learners actually use the content
04:41 - Choose a platform with customer support that goes beyond troubleshooting