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Why are Behringer Trolling AlphaTheta?

Digital DJ Tips Guide 3 days ago

Description

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Behringer promised a standalone, open-source DJ system for $300 to $400 (see our Anima video here on YouTube).

Now they've posted a teaser on Facebook: "Imagine. A record out of the box." A controller plugged into a laptop, a pun on Rekordbox, and a clear dig at AlphaTheta's DDJ-FLX4.

So what would a Behringer FLX4-style controller cost? $99? Less? And if it came plug and play with a properly sorted version of open-source DJ software like Mixxx, what would that do to the beginner market?

In this video I look at what Behringer is hinting at, three big caveats, and why more competition in a DJ industry that's practically a duopoly is good news for all of us.

Would you buy a $99 FLX4 rival running open-source software? Or is Behringer just trolling at thias point? Let me know in the comments.

That Anima video: https://youtu.be/mNNEW4Z1pvw

00:00 We need to talk about Behringer
00:18 The Facebook teaser
00:46 A $99 FLX4 rival?
01:21 Coming for the whole DJ industry
01:31 Three caveats
02:14 Why competition is good
02:28 The AI wildcard
02:41 Would you buy one?