Description
In January 2026 I predicted three things: the memory/RAM price spike was real and structural, AI demand was the cause, and Apple would NOT absorb it — they'd pass it to you and call it "market conditions." I even predicted the marketing sentence they'd hide it behind. Five months later, Tim Cook told the Wall Street Journal price increases are "unavoidable" due to the memory shortage — and Apple had ALREADY raised the Mac mini's floor by deleting its cheapest model. Here's everything I called, what Cook confirmed, and what to watch when the iPhone 18 launches in September.
RECEIPTS
🔗 Reuters — Apple to raise prices due to memory chip shortage, Cook tells WSJ: https://www.reuters.com/business/apple-raise-prices-due-memory-chip-shortage-ceo-tells-wsj-2026-06-17/
🔗 BBC — Apple to raise prices as AI boom pushes up chip costs: https://www.bbc.com/news/articles/c3wyxvqdx1zo
🔗 MacRumors — Price increases "unavoidable" + Mac mini $599→$799 tier change: https://www.macrumors.com/2026/06/17/apple-increasing-prices/
🔗 CNBC — "Even Apple can't be safe": the memory crisis & analyst price estimates: https://www.cnbc.com/2026/06/19/memory-crisis-hits-such-extremes-that-even-apple-cant-be-safe-.html
MY ORIGINAL PREDICTION (JANUARY 2026)
▶️ Tech Is About To Get Way More Expensive (And Apple Won't Stop It): https://youtu.be/JeMNHrHjaW0
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