Description
Show Notes: https://retipster.com/278-rick-sheldon/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=XkXVOYKcXrE
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In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.
Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.
One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.
If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.
0:00 - Introduction to Rick Sheldon
1:32 - Leaving residential wholesaling
3:23 - Discovering PPC for land deals
4:46 - Direct-to-agent acquisition strategy
10:07 - Conversion tracking fundamentals
11:43 - Filtering good vs bad leads
13:29 - Using calendars in the funnel
19:13 - Google vs Facebook ads
20:12 - $98K ad spend to $1.5M pipeline
22:31 - Negative keyword strategy
24:40 - Using AI to improve campaigns
27:22 - Claude and AI workflows
30:15 - Avoiding scammers and wholesalers
36:04 - Split testing ad campaigns
41:18 - Lead volume and ad costs
42:47 - Scaling ad spend over time
43:51 - The JV partner model
46:59 - International land opportunities
48:31 - Facebook ads for selling land
55:37 - AI buyer qualification systems
58:31 - Demand testing before buying
1:03:34 - Why partnerships accelerate growth
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