Description
What actually matters for SEO in 2026?
Carolyn Shelby and Alex Moss break down the latest SEO news and AI search updates, including Google algorithm changes, generative AI, agentic commerce, and AEO - plus a 2026 SEO year-in-review to help you plan for what’s next.
Topics:
00:00 - Introduction
02:32 - SEO in 2026: Key predictions from Yoast experts
15:45 - Google AI Mode update: Gemini 3 flash
16:48 - Google says what to tell clients who want SEO for AI
20:49 - From discovery to influence: a guide to AEO and GEO
23:22 - Some news publishers saw big declines with the Google core update
26:54 - Google launches Universal Commerce Protocol(UCP) for agentic commerce
29:20 - Anthropic launches Claude Cowork, a new autonomous AI workspace
32:29 - Google launches personal intelligence for Gemini
36:55 - Google trends explore with AI
37:57 - OpenAI’s approach to advertising and expanding access to ChatGPT
38:59 - Also in the news…
43:42 - Yoast collaborates with Microsoft to help AI understand Open Web
46:39 - Gemini and Perplexity added to Yoast AI Brand Insights
48:41 - Poll results
51:09 - Q&A
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Topics & Sources 🤓 → http://yoa.st/update-january-2026
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