Description
Why are traditional SEO best practices no longer delivering the results they used to? Join Alex Moss and Carolyn Shelby for the June 2026 SEO Update by Yoast, where they break down the latest algorithm updates, AI-driven search overhauls, and what’s actually breaking rankings right now. Learn how to diagnose your visibility challenges, pivot your 2026 content strategy, and adapt to the latest industry shifts shaping the future of search.
Topics:
00:00 - Introduction
04:53 - Google strongly warns against manipulating brand mentions for AI manipulation
09:53 - CMA secures fairer deal for publishers and improves Google search services in UK
14:29 - Google launches Search Console AI performance reports and blocking controls
16:29 - New AI visibility insights in Bing Webmaster Tools
19:16 - Google adds new publisher profiles, insights and business data integrations
21:25 - Google updates SEO guidance on hiring experts and using SEO tools
24:26 - Schema.org adds usage statistics
26:08 - Google can be directly liable for false AI Overview claims, German court rules
30:54 - Google introduces the Open Knowledge Format for AI agents
36:14 - Google and industry debate the value of llms.txt for AI SEO
39:25 - Announcing the Agentic Resource Discovery specification
41:25 - Bruce Clay reflects on his SEO legacy
44:31 - Also in the news...
47:43 - Yoast news
50:11 - Poll results & Q&A
------------------------------------------------------------------------------------------
Introduction to Yoast SEO webinars 🙌 https://yoa.st/576
SEO for beginners webinars 🤓 https://yoa.st/575
Sign up for the Yoast webinar newsletter 📨 https://yoa.st/56t
Topics & sources 📚 https://yoa.st/june-2026
Sign up for the May 2026 SEO update! 😎 https://yoa.st/577
------------------------------------------------------------------------------------------
🚀 Stay Connected:
👉🏼 Instagram: Yoast - SEO for everyone! (@yoast) • Instagram profile
👉🏼 TikTok: Yoast | SEO starts with Yoast on TikTok
👉🏼 Reddit: r/yoastseo
👉🏼 Threads: Yoast - SEO for everyone! (@yoast) • Threads, Say more
👉🏼 LinkedIn: https://www.linkedin.com/company/1414157 📝
Visit our website and blog for in-depth SEO articles, tutorials, and tips: SEO for everyone
#YoastSEO #DigitalMarketing #SEO2026