Description
Is your site ready for the shift from ranking to AI-driven retrieval? Join Carolyn Shelby and Alex Moss for the February 2026 edition of the SEO Update by Yoast, including insights into the latest Google Discover update, the evolution of AI search, and how ads in AI platforms from OpenAI are reshaping the future of organic visibility.
Topics:
00:00 - Introduction
04:04 - Search engines expand AI reporting and website controls
09:34 - Debate grows over markdown, AI agents, andthe future of machine-readable content
17:36 - Is Google finally cracking down on self-promotional listicles?
20:55 - Building toward a sustainable content economy for the agentic web
25:42 - Meta AI redies Avacado, Manus agent and OpenClaw integration
29:08 - ChatGPT rolls out ads
36:08 - WebMCP is available for early preview
41:12 - Bing Webmaster Tools rolls out AI performance report (with new design)
43:11 - Google AI mode launches UCP-powered checkout
44:38 - OpenClaw, OpenAI and the future
47:02 - also in the news...
50:08 - Yoast news
52:35 - Q&A
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Topics & Sources 🤓 → http://yoa.st/update-february-2026
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Register for the Introduction to Yoast SEO webinar 🤩 → https://yoa.st/55r
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