Reddit Forcing Logins

UFD Tech Short Yesterday

Description

Writer: Brett Stelmaszek
Editor: Jayson van Kerckhoven
Music by: @UFD-Music

The front page of the internet is about to go on lock down.
The entire model of the internet has intensely shifted over the last few years, and it’s sunk some companies while forcing others to take dramatic actions.
The company that’s usually appended to the end of Google searches to make them actually useful has said that they’re now having to shift to a logged in only model in order to preserve their ability to make money.
Reddit specifically criticized AI overviews of ruining search traffic, and so they have to lock down access in order to coerce more users to coming to the platform so that can appease their own shareholders.