Description
Can materials inspire design before a concept even exists?
Watch highlights from BASF Creation Center Japan's co-creation workshop with Toyota Motor Corporation's Color & Sensory Design team. By combining material exploration, AI-powered creativity, and collaborative innovation, the workshop demonstrates a new way of thinking about future mobility design and product development.
Learn more about BASF Creation Centers and how they help turn ideas into tangible solutions: https://plastics-rubber.basf.com/asiapacific/en/performance_polymers/services/creation_center