Description
How did John F. Kennedy use soft power to strengthen America’s global influence? Fredrik Logevall examines JFK’s approach to the Peace Corps, USAID, and public diplomacy—and his understanding of the limits of military and economic power.
Logevall explores how democratic institutions, culture, and international service helped build respect for the United States. He also discusses Edward R. Murrow’s leadership of the United States Information Agency and the ways overseas service changed Americans’ understanding of the world.
Part of the Belfer Center’s Soft Power series at Harvard Kennedy School, exploring Joseph S. Nye Jr.’s concept of influence through attraction.
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