Description
Soft power is the ability to influence through attraction and persuasion—but is it always a force for good? Graham Allison challenges a common misunderstanding of Joseph Nye’s concept.
Using advertising, consumer products, and social media influencers as examples, Allison explains why soft power is not inherently positive or negative. The same tools that encourage healthy choices can promote harmful ones. Understanding soft power means examining both how persuasion works and the purposes it serves.
Part of the Belfer Center’s Soft Power series at Harvard Kennedy School, exploring how attraction and persuasion shape behavior.
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