Opis
Most people starting a beauty brand will fail. Not because their product is bad — because nobody told them the truth about the math, the capital, or the channels. In this video, I'm breaking down everything I've learned in 15 years as a cosmetic chemist working on brands that have collectively done over $100M in revenue.
If you're building a brand and want strategic support or custom product development directly from me, I work with founders 1:1.
→ Book a consultation: https://kennawhitnell.com/services#book-a-call
Chapters:
00:00 — The cold truth
03:07 — The cash you actually need
10:00 — The numbers nobody explains
16:38 — One channel before all the others
21:07 — How to expand without breaking the business
26:18 — What are you actually building?
Work with me: https://kennawhitnell.com/
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