Kenna Whitnell

Formulate with me Ep 1: Dry Shampoo #cosmeticchemist

Short | 4 months ago

Lab demo fail #cosmeticchemist

Short | 4 months ago

Give Me 18 Minutes and I'll Make Your Skincare Brand Dangerously Addictive

Video | 4 months ago

Every cult-status skincare brand pulls on the same six levers. Once you see them, you can't unsee them. It's not luck, and it's not a bigger ad budget. It's a deliberate set of psychological and formulation decisions that make a product impossible to walk a...

How regular people are launching beauty brands and making millions

Guide | 4 months ago

Most people starting a beauty brand will fail. Not because their product is bad — because nobody told them the truth about the math, the capital, or the channels. In this video, I'm breaking down everything I've learned in 15 years as a cosmetic chemist wor...

If you don’t own your formulas you are RENTING your brand #cosmeticchemist

Short | 7 months ago

What your beauty manufacturer won’t tell you about product development & IP ownership

Guide | 11 months ago

Join the Beauty Founders Club at Lifetime 50% Off Until the End of the Year: the community for indie beauty entrepreneurs building smarter, stronger brands: https://beautyfoundersclub.mn.co/plans/1916320?bundle_token=5613f8fe9eaf722de390e7b85e69aca0&utm_sou...

A Chemist’s Take on Exosomes, Tallow & the Future of Skincare

Guide | 11 months ago

Let’s catch up. It’s been a while since I’ve posted, so grab a coffee and join me for a casual sit-down chat about what’s really happening in the beauty world, from skincare trends to what indie founders are struggling with most right now. As a cosmetic che...

How to Launch A Skincare (Beauty) Brand in 2025

Guide | 1 years ago

Want to start a successful skincare brand in 2025 but don’t know where to begin? This video is your complete step-by-step roadmap to launching a profitable beauty brand. Join the Beauty Founders Club at Lifetime 50% Off Until the End of the Year: the commun...