Description
What does it really take to find world-class matcha?
In this video, Don blind tastes 37 different matcha samples from top Japanese producers to whittle them down to the absolute best. Sourcing matcha for over 25 years means cutting through the marketing, packaging, and hype—tasting completely blind so only true aroma, umami, color, and mouthfeel decide the winners.
Follow along through the entire tasting process: from assessing raw dry powder vibrancy to whisking, cupping, and evaluating every subtle difference across cultivars, terroir, and processing styles.
Chapters:
0:00 - Sourcing Matcha for 25 Years
1:04 - Tasting 37 Matchas: The Setup
2:38 - Why I taste in September
4:33 - What I am looking for
5:30 - Should you use high quality Matcha for Lattes?
11:25 - The 3 Pillars of Quality: Balance, Complexity & Character
12:13 - The Truth About Matcha Color
14:11 - Round 1: Samples 1 to 5
19:52 - Round 2: Samples 6 to 10 (Pandan & Flagship Standouts)
25:28 - Round 3: Samples 11 to 15
28:46 - Round 4: Samples 16 to 20
32:04 - Round 5: Samples 21 to 25
34:48 - Round 6: Samples 26 to 30
40:35 - Round 7: Samples 31 to 37 (White Chocolate & Orange Zest)
43:38 - Shortlist Results & Next Steps for Sourcing
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Stay away from tea bags, keep drinking the good stuff, and remember—nobody deserves bad tea!
#matcha #matchatasting #ujimatcha #teacommunity #tealove #teaheads #matchalove #matchanalysis #matchalatte #japanesetea
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