Description
Ep. 363 CONNECT QUICKLY WITH HIGH-STAKES AUDIENCES
Darren often says: “We must connect before we can educate, inspire or persuade.” Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences.
SNIPPETS:
• You must connect early
• Audiences immediately want to know what’s in it for them
• Become a pain point detective
• Show that you see them and you get them
• Use the language of the room
• Open a case file
• Verify you research
• Use ‘bits’ and ‘run a comedic play’ to do the heavy lifting
• Use location humor
• Use custom humor
• Without connection, content is irrelevant