Data Isn't Enough | Tell a Story

NNgroup Short 16 days ago

Description

Even when your stakeholder wants to see the data, they’re not complete robots. Humans need stories and emotions to make data meaningful.

For example, you probably didn’t know what 67 was (or how it made you feel 🙄) until your kids gave you a story — saying it in the car, at practice, at bedtime, during lunch… dinner…. breakfast….

While your story (hopefully) won’t make your stakeholders react in the same way, it’ll give them the emotions and context to make sense out of your numbers.

#Stakeholders #UXResearch #UXLeadership #HumanizingData #UXDesign