COP26 Unaccessible Conference | Karine Elharrar unable to enter complex due to accessibility issues

Campaigns of the world Video 4 years ago

विवरण

"COP26 Unaccessible conference" a public awareness campaign by Leo Burnett and Access Israel.

Karine Elharrar, Israel’s Energy Minister, suffers from muscular dystrophy and as such uses a wheelchair for mobility. But when she attended the Glasgow climate conference this week alongside Israeli Prime Minister Naftali Bennett, she found herself unable to enter the conference complex due to accessibility issues - and was left out.

#COP26 #ClimateChange #UNFCCC

Credits:
Agency Credits: Leo Burnett Israel
Chairman & CEO Publicis Israel: Yossi Lubaton
Client: Access Israel
Creative VP Leo Burnett Israel: Ami Alush
VP Innovation & Creative Technology: Oded Lavie
Creative Director: Oren Ben Naim
Copywriter: Achiya Darshan
Art Director: Yael Yaakov
Art Director: Nitzan Amir
Marcom Director: Eva Hasson
Video Editor: Rotem Gabay
Agency Producer: Menny Zarhia
Traffic: Danielle Barzilay

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