Campaigns of the world

"COP26 Unaccessible conference" a public awareness campaign by Leo Burnett and Access Israel.

Karine Elharrar, Israel’s Energy Minister, suffers from muscular dystrophy and as such uses a wheelchair for mobility. But when she attended the Glasgow climate conference this week alongside Israeli Prime Minister Naftali Bennett, she found herself unable to enter the conference complex due to accessibility issues - and was left out.

#COP26 #ClimateChange #UNFCCC

Credits: Agency Credits: Leo Burnett Israel Chairman & CEO Publicis Israel: Yossi Lubaton Client: Access Israel Creative VP Leo Burnett Israel: Ami Alush VP Innovation & Creative Technology: Oded Lavie Creative Director: Oren Ben Naim Copywriter: Achiya Darshan Art Director: Yael Yaakov Art Director: Nitzan Amir Marcom Director: Eva Hasson Video Editor: Rotem Gabay Agency Producer: Menny Zarhia Traffic: Danielle Barzilay

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