Description
A "Video Essay" is one of the best ways to build your authority, because it shows people how you think. But unlike tutorials, the order of how to talk about things is not obvious. Watch to see the strategy behind scripting a video like this.
Timestamps:
00:00 Which Thumbnail Would You Click?
03:29 Why Similar Thumbnail Tests Tell You Almost Nothing
07:04 Why Video Essays Build Authority And Attract Clients
12:43 Give Context Without Boring Or Confusing Your Audience
16:06 Make Your Viewer Feel Like You Read Their Mind
20:32 Why Shorts Viewers Don't Switch To Long-Form
22:42 Place Your Call To Action Without Losing Viewers
33:52 Build Credibility—And Double-Check Your AI Research
35:00 Ending Your Video Before Viewers Click Away
38:06 My Shorts Experiment: Is It Worth Continuing?
48:07 Growth Lab Giveaway And Winner
50:01 Why Playing Small Could Be Holding You Back
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This live stream is part of YouTube Backstage, where we take you behind the scenes of running my lead generating YouTube channel — the wins and the stuff that flops. Want to get notified for future episodes? https://links.donebylunch.co/1dZPQGo?utm_content=hs4To9OMOeQ