Description
Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media.
00:00 Intro
01:25 Instagram Announces Long Form Video
08:52 How will long form get monetized?
22:52 Why carousels are having a moment
25:08 Focused accounts vs. broad accounts
26:39 Most underrated features for creators
28:35 DMs, notes and instants
32:46 What Adam is watching on Instagram
33:56 How Instagram ranks content
36:12 Moving from short form to long form
39:35 Building a creator career on Instagram
41:56 How watch time affects ranking
44:03 What makes a great Instagram show
51:58 AI accounts on Instagram
59:36 AI agents and the future of social media
1:01:29 Why people are afraid of AI
1:08:05 Adam’s lessons as a creator