Description
What does Japanese tea have to do with selling clothes?
At its new flagship store in Joo Chiat, Singapore fashion label In Good Company is trying something different. By bringing Japanese tea and wagashi business MIURA into its store, customers can drop by for a drink, linger longer and discover the fashion along the way.
With support from Enterprise Singapore, In Good Company is exploring how unexpected collaborations can give shoppers more reasons to visit physical stores.
Next Order Of Business is produced in partnership with Enterprise Singapore.
#cnainsider #sgbusiness #fashion #JooChiat
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