Description
Stop Tracking the WRONG Marketing Metrics | KPIs That Actually Drive Sales
Most businesses track vanity metrics like views, likes, and follower counts—then wonder why their marketing isn't converting to revenue. In this video, I break down the 4 levels of a real marketing funnel and the exact KPIs you should be measuring at each stage to prove your marketing actually works.
After 15 years as a CMO, I've seen the same mistake repeated: businesses chase metrics that feel good but don't drive business growth. This video shows you what to track instead.
#MarketingKPIs #YouTubeMarketing #CMOStrategy
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https://acceleratusmedia.com/owenvideo/
0:00 - Intro: The Metrics Mistake
0:32 - Why Vanity Metrics Are Costing You
1:15 - The 4 Levels of a Real Marketing Funnel
1:45 - Level 1: Awareness KPIs (Views Per Week)
3:20 - Level 2: Conversion KPIs (Leads & Email Opt-ins)
5:00 - Level 3: Community KPIs (Subscribers, List Size, Engagement)
6:30 - Email Marketing Deep Dive (Open Rates & Click-Through Rates)
8:45 - Level 4: Discovery KPIs (Sales Calls & Revenue)
10:20 - How to Track Everything in One System
11:45 - Real Example: Our Client Trackers
13:00 - Where Your Sales Actually Come From
14:30 - Building a Content Strategy Around Your Pathways
15:45 - Outro: Start Tracking What Actually Matters
Want to work with me?
I'm a fractional CMO specializing in YouTube marketing and content strategy. If you're ready to build a sustainable, data-driven marketing system that actually drives sales, let's talk.
Learn more about fractional CMO services: [link]
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https://acceleratusmedia.com/owenvideo/