Description
Want to know what brands really value? Follow the money. 💸
According to our 2026 Customer Loyalty Report, 69% of brands split their budget evenly between acquisition and retention. But as brands grow, that balance starts to shift.
📊 Nearly 17% of brands generating over $50M in revenue spend the majority of their budget on retention.
They're not giving up on acquisition. They're investing more in customers who already know, trust, and buy from them.
The question is: what makes those customers stay?
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