Description
A practical session on the new CNIL and Garante guidance for email marketers in France and Italy
Open tracking pixels are changing under new rules from France's CNIL and Italy's Garante - and with them, how marketers need to measure email engagement.
What you'll learn
✓ What's changing under CNIL and Garante, and by when
✓ Practical steps to stay compliant without losing visibility into engagement
✓ How to build trust with customers in a more consent-driven landscape
00:00 Intro
01:27 A rundown on the regulations
07:01: Other markets impacted outside of France and Italy
08:05: The deadlines and when you need to act
09:45: What this means for ecommerce businesses
11:22: How to make it an opportunity not a threat
14:36: The value of transparency
16:07: Examples of businesses managing the change
18:12: The most important thing about the regulation
23:11: Managing the regulation change as a global brand
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About GetResponse
GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey. With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system.
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