Description
Your flight attendant might already know your favorite drink before you order it.
Virgin Atlantic pulls together your booking, loyalty history, and past orders into one customer profile on Databricks, governed by Unity Catalog. With Starlink connectivity onboard, crew can pull that up in real time and personalize the experience on the spot.
That real-time access to your profile is what lets the crew deliver Virgin's signature personal touch.
What's the most surprising way a brand has ever personalized something for you?
Learn more: https://www.databricks.com/customers/virgin-atlantic