Trust beats virality

Name: Trust beats virality
Uploaded: 2026-06-30T14:18:05+00:00
Channel: Bain & Company
Description: At Cannes, Sara Ahmed Holman of Bobbie explained why the strongest insurgent brands grow by earning consumer trust and solving unmet consumer needs.

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Description

At Cannes, Sara Ahmed Holman of Bobbie explained why the strongest insurgent brands grow by earning consumer trust and solving unmet consumer needs.