Description
Alpha-gal syndrome is scary stuff. Simply consuming pork or beef can send affected people into an anaphylactic shock, potentially killing them.
Even consuming cross-contaminated food or, say, a pill containing beef or pork byproducts is enough to do the trick.
The alpha-gal allergy comes from the bite of a lone star tick. Once common only across the South and the Midwest, these critters’ range is expanding across the nation — bringing alpha-gal along, too.
Some researchers estimate there are as many as 450,000 cases and climbing. For founders, this is a tremendous opportunity to step in. The fear of alpha-gal has meant a boon for pest prevention businesses, tick-preventing clothes, and more.
Inc.’s Ali Donaldson joins host Chloe Aiello on this 1 Smart Business Story to take us into the burgeoning alpha-gal economy.
In this episode, you’ll learn:
- How a potentially life-threatening tick-borne allergy is spreading across the U.S.
- And how founders are helping out and cashing in.
- Plus, how to build a company around AI on this week’s Action Items.
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