Description
Why did people want Concorde tickets even more after the service was being retired?
This example shows one of Dr. Robert Cialdini’s most powerful principles of influence: Scarcity. When British Airways announced in April 2003 that Concorde flights would end later that year, the limited availability of the experience made it feel even more valuable. Scarcity works because people tend to place greater value on opportunities that are becoming rare, limited, or disappearing.
Concorde was officially retired in 2003 after rising maintenance costs and falling passenger revenue made the service commercially difficult to continue. That “last chance” moment turned the flight into something people did not want to miss.
In this video, we use the Concorde story to explain how scarcity influences decision-making — and why ethical influence should always be based on real value, truth, and transparency.
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