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Stray Kids vs SEVENTEEN: Why Their Success Is So Different
00:00 - STRAY KIDS & SEVENTEEN GROWTH
01:31 - STRAY KIDS TOUR NUMER & SUCCESS
02:24 - HOW 3RACHA HELPED WITH SKZ GROWTH
03:20 - SEVENTEEN TOUR NUMBERS & GROWTH
04:44 - THE IMPACT OF SEVENTEEN THE CITY
06:20 - THE IDOLS THAT PAVED THE PATH
06:56 - OPEN QUESTION
Over the past few years something remarkable has happened.
K-pop didn’t just grow internationally.
It started competing with the biggest touring acts on the planet.
Stray Kids just completed the dominATE World Tour, which grossed over $260 million and sold more than 2.1 million tickets — making it the highest-grossing K-pop tour in history.
Meanwhile SEVENTEEN ranked #3 in the entire global touring industry, right behind Coldplay and Shakira.
Two groups.
Two massive global fanbases.
And at first glance… it looks like they followed the same path.
But when you actually look at the numbers and the stories behind their rise…
Something really interesting appears.
And by the end of this video you’ll see something surprising — because these two groups didn’t follow the same blueprint at all.
In fact, they might represent two completely different strategies for global success.