Description
AI detection tools can help but they can't replace human verification.
In this episode of Publish with Certainty, Storyful Editor-in-Chief James Law shares Storyful's analysis of approximately a dozen AI video detection tools currently available to newsrooms. He explains where these technologies perform well, where accuracy breaks down, and why they consistently struggle with non-human footage like animals, landscapes, and CCTV-style video.
As AI-generated footage continues to appear across social feeds, James explains why detection tools alone cannot provide the level of certainty editorial teams need, and why human expertise remains the essential final check.
Download Storyful’s 7-Point Verification Checklist our journalists use daily to catch AI-generated content.
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