Description
FIAT celebrates its birthday by unveiling the new Grizzly and Grizzly Fastback.
The newest members of the family make their debut in an unexpected setting: a local Italian registry office, turning a classic bureaucratic moment into an impromptu test drive.
Built around real, everyday family needs, Grizzly and Grizzly Fastback complete the FIAT lineup with two distinct body styles for two different types of customer. Grizzly is the SUV for those looking for space and comfort, while Grizzly Fastback offers a more distinctive silhouette with the same focus on usability and family-friendly practicality.
Featuring Olivier Francois, FIAT CEO and Stellantis Global Chief Marketing Officer.