Description
More loyalty tactics don't always create more loyal customers 😱
As brands grow, they add more layers to their loyalty programs.
Our 2026 Customer Loyalty Report found that around 70% of brands generating over $50M in revenue combine three or more loyalty tactics.
But complexity has a cost. 💸
The most loyal customers are often the most frustrated, citing slow rewards, expiring points, generic offers, and too many promotional emails.
Sometimes, a simpler experience creates stronger loyalty.
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