Description
For the KENZO Pre-Spring 2027 Women’s and Men’s Campaign, photographer and director Piczo captures the collection across the region of Chiba, Japan. Moving through three distinct locations, the campaign begins in a ceramics workshop, continues inside a traditional Japanese house and ends in the open, among trees and green spaces.
Across these different surroundings, the campaign follows the rhythms of a summer shaped by work, rest and play. At its heart is KENZO Work & Play, an archival label revisited by Nigo for Pre-Spring 2027 and expressed throughout the collection through workwear influences, casual essentials and graphic applications. The inspiration behind the campaign comes from the everyday life of an artisan, moving between moments of craft and downtime.
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