Descripción
Every journey starts with a first step. Just a few days ago in Turin, #IVECO unveiled its renewed Brand Ambition at IVECO Experience 2026. A new vision rooted in Italian design, innovative technology and likehearted people.
Now, the journey continues. The #MY26RoadTour will travel across Europe and beyond, bringing the new IVECO vision closer to customers, dealers, drivers and communities. Through a series of events and conversations, we will continue to bring our Spirito in Movimento to life.
This is more than just a product launch. It’s a full new #experience powered by people, driven by a shared purpose, and united as one #family. This is the #MOVIMENTO we like! Follow the journey!