Description
Investors wanted ads inside games. EA has now launched the platform to make that real. Most players don’t keep spending after buying the game, so publishers are looking at another customer entirely: the brands who want access to you. That can be harmless when it fits the world. It can also get grim very quickly.
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00:00 EA Just Shipped It
01:05 The Freeloader Problem
02:53 Where Brands Come To Play
05:19 Bond, [Advert Here] Bond
10:14 The Line They Can’t Cross
Sources:
https://www.fool.com/earnings/call-transcripts/2024/05/07/electronic-arts-ea-q4-2024-earnings-call-transcrip/
https://www.gamedeveloper.com/game-platforms/iga-launches-in-game-ads-for-ea-s-i-burnout-paradise-i-
https://thecybersecguru.com/news/rockstar-games-snowflake-breach/
https://gtaforums.com/topic/1004190-gta-vi-delayed-to-november-19-2026/page/580/#comment-1072663072
https://www.matthewball.co/all/presentation-the-state-of-video-gaming-in-2026
https://www.businesswire.com/news/home/20260615782397/en/Electronic-Arts-Introduces-EA-Advertising-Launching-Brands-Directly-Into-Gameplay-and-Live-Experiences
https://www.ea.com/en/games/the-sims/the-sims-4/news/lady-bridgerton-kits-and-event
https://www.coca-cola.com/gb/en/offerings/zero-caffeine-anytime-refreshment
https://www.eurogamer.net/in-one-trailer-io-interactive-has-totally-proven-it-gets-bond-and-its-all-about-the-salivating-consumerism
https://www.theguardian.com/games/article/2024/jul/13/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground
https://x.com/NBA2K/status/1318618431848026112