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What happens when culture leads the conversation? ✨
At the 3AF Asian Marketing Summit, I sat in on a panel with some truly thoughtful industry leaders (@MIKEOSONG @Freddielooo @kellymiliofficial) to talk about how Asian culture is shaping the way brands show up globally from storytelling and community to how audiences actually connect with content today.
This conversation felt honest, timely, and full of nuance. Less “trend chasing,” more understanding where culture is going and why it matters. If you’re curious about where marketing is headed (and how Asian voices are influencing that shift), this one’s worth a watch.
Hope this sparks a few new ideas 🤍