Description
San Diego Wave FC has built one of the clearest playing identities in the NWSL, and crucial to it was establishing a clear framework.
We sat down with Chris Loxston, the club's Technical Director, to find out how his team turned a set of ideas into a working framework, how that framework shaped the search for a new head coach, how it now guides every player the club signs, and the importance of having a technology provider you can trust.
Having worked for some of the biggest organisations in football, from the English Institute of Sport to FIFA, before joining San Diego Wave, Chris brings a wealth of experience.
In this conversation he breaks down:
- Why his team uses the word "framework" instead of "philosophy," and what the difference actually means in practice
- How the framework shaped the search that landed on head coach Jonas Eidevall
- How the club recruits players against that same framework
- Where he sees data, AI and technology heading next in the women's game
- The one piece of advice he would give any technical director starting from zero
Chapters
[00:00] Creating a club framework
[18:46] Identifying the right head coach
[24:53] Player recruitment
[38:35] Lessons and advice for the future
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